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As you may be aware, Kerala is transforming the way the business is conducted like never before. Being a consistent performer in achieving impressive economic growth (SGDP) year on year basis, the state is poised for a paradigm shift to harness industrial investments into the state. Be it the new policies and procedures to make the ‘Ease of Doing Business’ easier, or tweaking the industrial policy, and revising the land assignment rules to introducing electronic platform for interactions with the government, Kerala has come a long way. As part of efforts to further make it easy for investment decisions, on ASCEND Kerala 2020 Government of Kerala Showcased 100 projects ready to be showcased to credible investors. These project profiles and the recent amendments to industrial licensing procedures was presented in, ASCEND 2020 KERALA on 9-10 January 2020 at Lulu Bolgatty International Convention Centre, Bolgatty Island, Kochi.